SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.
Issue link: https://securitysales.epubxp.com/i/166764
levels are not met. Using the PSIM solution, the operator is PSIM IN PUBLIC TRANSPORTATION As early adopters of security technology, the public able to respond faster to incidents, minimizing downtime transportation sector has been using captured video surveil- and fnancial exposure. Airports are another environment where security technollance footage in a variety of ways through the years. With onboard video, a public transport operator can check a driver's ogy is used for operational, commercial and service improvesafety adherence. Even legal departments have reaped the ments. Many airports now generate the majority of their inbenefts by successfully disputing fraudulent claims with come from commercial activities. Given this and the fact that recorded, timestamped video, averting potentially massive travelers have more choice than ever as to which airport they travel to and from, the ability to provide consistently positive payouts. Tese are early examples of how security technology has customer experiences has become a competitive advantage. Research has shown that a relaxed, happy traveler with amprovided operational benefts. Now with the emergence of PSIM solutions, public transportation is again innovating ple time will spend more money while waiting for their fight. Tis better travel experience starts with the time it takes for a new operational uses of security technology. Given the amount of information a deployed PSIM can traveler to check in and go through all of the required procecapture, almost limitless possibilities have emerged with dures. With video analytics that identify long queue formanew applications being developed by systems integrators, tions, airlines are able to open new service lines when needed. vendors and end users alike. Considering all of the aspects Overcrowding can be avoided or quickly disbursed with the that PSIM can do — integrating diferent systems, correlating help of crowd-formation detection VA applications. Tese applications don't just address service issues as they alerts and incidents, creating a complete picture of an envihappen. Over time, airports and ronment, providing a platform to airlines can analyze this informaconsistently manage events and tion to optimize stafng, making record their resolution — crossit more efcient and cost efective departmental uses are inevitable. while improving the passenger's For example, public transport experience. operators have begun leveraging In commercial areas, airports PSIM to improve customer satiscan also use heat maps to defaction in an increasingly comtermine where people tend to petitive market. congregate. In turn, those reIn the case of a Russian highsponsible can demonstrate to ocspeed train operator, its PSIM cupants or potential ones, where solution is used to monitor all asPSIM systems can provide automated workfows with pects of operations in real-time, preplanned tasks and responses. Thus, regulations compli- the prime locations are and even including passenger service. By ance can be ensured regardless of an individual operator's charge premium lease rates accordingly. Variations of these apintegrating a video analytics- experience or knowledge. plications can be used in similar based crowd detection application, the PSIM system lets operators know when there is ex- environments such as stadiums and large entertainment cessive congestion at any of their service or access points. venues, where customer satisfaction and efcient operations Tis allows the operator to address the situation immediately are required. and provide a better travel experience, an important diferENHANCING LOSS-PREVENTION EFFORTS IN RETAIL entiator in a highly competitive market. Te same operator is also using PSIM to facilitate a range In the retail industry, the use of VA applications for more of operational improvements by tracking and documenting than just security has become increasingly widespread. Te maintenance issues, regulatory compliance violations and Loss Prevention Research Council revealed in a recent report that 93% of the retailers that leveraged IP video for retail apincidents that require assistance from external agencies. plications outside of security reported a positive impact on operations. Tat same report also described how retailers are AIRPORTS BOOST REVENUES using intelligent video for a multitude of purposes: conductWITH SECURITY TECHNOLOGY Another example of how PSIM is being leveraged outside its ing dwell-time analysis, producing heat maps that reveal hot primary scope comes from a driverless sky train operator in a and cold merchandising zones, counting queues, detecting large international airport. While the operator also uses the point-of-sale (POS) fraud and much more. Today, VA applications are being used to analyze shopPSIM system for security, the primary purpose of the system is to ensure that any technical, mechanical or operational inci- pers' behavior within specifc stores and even toward specifc dents are identifed and resolved in the shortest time possible. displays within a store to understand if they are having the Timely response is critical because the operator is bound intended impact. With VA applications, a retailer can deto a service level agreement that stipulates very high levels of termine where shoppers are congregating (or not) and how availability and substantial f nes are imposed if the service much time they are spending in each area. SEPTEMBER 2013 / SECURITYSALES.COM / 117