Security Sales & Integration

The Gold Book 2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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DATABANK REVIEW Each month SECURITY SALES & INTEGRATION compiles data on a wide variety of topics and current events, all of which is relevant to installing security contractors and their businesses. Below are the facts and figures from 2012. Broadband Value-Added Service Adoption and Interest (Among U.S. Broadband Households) Receiving service Growing Consumer Demand for Service Quality Service quality satisfaction level Interested in service 58% 56% 56% 54% 53% 52% 46% 44% Number of services Antivirus software service Stable provision of services Provision of user information Parental control features Usage support Online backup service Account management Premium technical support services Device interoperability Interaction with service provider IP camera-based home monitoring service (self-installed) Interaction with device manufacturers 0% 30% 60% Source: Parks Associates, January 2012 Appeal of Home Security Monitoring Features (Among U.S. Broadband Households) Not Appealing Scope for improvement Source: IBM, February 2012 Top Consumer Purchasing Infuencers 82% 85% Very Appealing 79% 66% E-mail/text notifcation if smoke, fre, water, or gas leaks are detected in your home Future purchases Past purchases 82% 69% 63% 69% 71% 63% 69% 60% 68% 65% 59% 59% Content/ service availability Customer service E-mail/text notifcation whenever someone enters/exits your home Security cameras that can be remotely monitored through a computer or mobile phone Source: Parks Associates, January 2012 Price 40% 20% 0% 20% 40% 60% Limited vs. Open Distribution Systems contractor's preference for brands with limited distribution or open distribution 2.8% Product specification Design Internet Device connectivity interoperability Source: IBM, February 2012 Equipment Purchased Through Distributors Percentage of equipment and supplies purchased by systems contractors through distributors the past 12 months 5.6% 1-10% 9.3% 59.3% 22.2% Strongly prefer limited distribution: 59.3% Somewhat prefer open distribution: 0.9% Somewhat prefer limited distribution: 22.2% Strongly prefer open distribution: 2.8% Little/no difference: 9.3% Preference varies depending on product category: 5.6% % OF RESPONDING COMPANIES 0.9% Source: National Systems Contractors Association (NSCA), August 2012 Brand 16.1% 11-20% 17.9% 21-30% 17.9% 31-40% 17.9% 41-50% 6.3% 51-60% 6.3% 61-70% 9.8% 71-80% 81-90% 2.7% 1.8% 91-99% 0% 100% 3.6% Source: National Systems Contractors Association (NSCA), August 2012 THE GOLD BOOK 2013 / SECURITYSALES.COM / 27

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