SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.
Issue link: https://securitysales.epubxp.com/i/97698
MARKET STATISTICS: REVENUE SOURCES & MARKET SIZE Average Business Activity Per Installing Company 2008 2009 2010 2011 2012* Revenues (in $ millions) $14.8 $12.4 $12.2 $11.9 $11.2 Installations 124 119 110 109 93 Monitored Accounts 518 442 433 438 390 It turns out installing companies' actual 2011 numbers apparently ended up well below projections — flipping what had been an average $400,000 rise to a $1 million deficit. The upbeat news though, at least for now, is operators anticipated a $700,000 (6%) reprieve for 2012. The average number of installations declined for the third year in a row, to its lowest total since 2009. And monitored accounts continued a five-year descent. While many dealers and integrators are not exactly where they wanted or hoped they would be at this juncture of the lingering recession, most remain optimistic given the less favorable position of many other industries and security's huge as-yet-untapped areas. The entire North American security industry generates $33 billion annually. Worldwide, the figure is an estimated $176 billion, $229 billion at end-user prices. * Estimated 2012 Electronic Security Revenues by Type of Business Percentage of 2012 Security Installations by Customer Type Intrusion ............................................26% 34% Video surveillance .............................24% Access control ...................................15% 21% Fire.....................................................12% Other .................................................11% Integrated systems ............................. 4% Intercom/telephone systems .............. 4% Home automation/theater ................. 2% Outdoor detection .............................. 2% The pie of customer types is scarcely altered from a year ago, with the commercial sector (office buildings, retail, financial institutions, etc.) taking 1 percentage point away from residential. Large industrial (government, utilities, airports, stadiums, etc.) held firm. Small installing companies (annual revenues of less than $1 million) pull more than twice as much of their business (43% vs. 16%) from the residential (single and multiple dwellings) market as do large firms (revenues in excess of $10 million). Large companies return the favor with a 39% to 12% advantage in industrial business. 14 / SECURITYSALES.COM / THE GOLD BOOK 2013 45% Commercial Residential Large industrial Intrusion detection, the business that established the electronic security industry, soared back into the spotlight during 2012 with a gain of 8 percentage points. Intrusion vaulted ahead of video surveillance despite the latter rising 4 points from 2011. All other areas saw declines. "Other" included door hardware/locks and nurse call systems. The 2012 SECURITY SALES & INTEGRATION Installation Business Report was created, administered and tabulated by the Research Department of Bobit Business Media in Torrance, Calif. The source for all data is SSI unless otherwise indicated.