SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.
Issue link: https://securitysales.epubxp.com/i/85538
DEALER PROGRAMS company is a pure systems integrator, there are programs or franchises that exist that can prove to be highly benefi cial to certain business owners. T is preparatory work may seem simplistic but it goes a long way toward defi ning where you're headed as an organization and where you want to go, A DEALER PROGRAM SAMPLING ADT Authorized Dealer Program Aurora, Colo. (866) 744-3432 adt.com/dealer Program highlights: National brand awareness, lead generation, wide variety of training and credit lines with major equipment suppliers. Advertising tools coordinate with ADT's national advertis- ing campaign, including sample direct mail pieces, Yellow Pages ads, home show display tips, radio scripts, newspaper ads and more. Alarm Capital Alliance (ACA) Media, Pa. (866) 484-4800 alarmcapital.com Program highlights: ACA's Independent Dealer Program is geared toward self- branded companies that maintain an on-going relationship with the custom- ers they sell. No multiple deduction for GSM, VOIP or interactive services; no holdback; weekly funding; no minimum sales; special dealer pricing with Honey- well, Interlogix, DSC and 2Gig products; continued revenue from service, equip- ment add-ons, leads and referrals. Brivo Blue Independent Dealer Program Bethesda, Md. (866) 692-7486 brivo.com/dealers Program highlights: New and existing independent dealers are eligible to par- ticipate and are categorized at "Silver," "Gold," or "Brivo Blue" levels, based on specifi c criteria and commitments. Brivo provides product demonstration experts, market development planning, as well as market development funds to foster growth for all three levels. H oneywell Authorized Dealer for Commercial Security Systems (CSS) Melville, N.Y. (800) 793-5949 www.honeywellcss.com Program highlights: Honeywell's CSS program supports midrange commercial and industrial security dealers by offering customized marketing support, targeted sales opportunities and technical training programs. The program is designed for dealers with expertise in intrusion and fi re, video surveillance and access control. Honeywell First Alert Professional Melville, N.Y. (800) 793-5949 www.fi rstalertpro.com Program highlights: With more than 350 members, the program is one of the largest networks of independent installing security contractors. Members have protected territories, an exclusively- branded product line and the Dealer Development Group (DDG), which provides training for sales, management and technical personnel. Integrator Support LLC Westminster, Colo. (877) 421-6963 integratorsupport.com Program highlights: This PSA Security Network-affi liated company is a provider of remote monitoring, interactive video, hosted access control and leasing services. Dealer program members receive materi- als and training to effectively sell managed services to their customer base, along with materials to help them learn how to compensate staff, market their services, and how to spec and price managed ser- vices projects. Mobotix Channel Network Program New York (212) 385-6126 mobotix.com/eng_GB/Partners Program highlights: Mobotix-issued partner certifi cate, online training pro- grams, support on customer visits, prod- uct discounts, specialized technical sup- port, leads and referrals, PR and marketing support, and more. Monitronics Authorized Dealer Program Dallas (877) 431-6208 monitronics.net Program highlights: Offers a national lead distribution program, revenue shar- ing, competitive multiples, billing services, monitoring discounts, national training program, exclusive equipment and dis- counted marketing materials. Program members can keep or sell their accounts and remain independently branded or adopt the Monitronics brand. SentryNet Memphis, Tenn. (800) 635-9754 sentrynet.com Program highlights: Free marketing ma- terials, educational programs and training, dealer excursions and conventions, moni- toring and equipment discounts. Mem- bers are allowed to participate in multiple dealer programs. Supercircuits S|C Black Program (877) 572-2522 sc-black.com Program highlights: S|C Black dealers have exclusive access to Supercircuits' security products and solutions, which are not available to end users. Dealers can also participate in lead referral, co-op mar- keting and private labeling programs. 56 / SECURITYSALES.COM / OCTOBER 2012 explains Giacalone, who is a featured contributor to SSI's "Monitoring Mat- ters" column. Once you have defi ned your requirements and direction, it's now time to carefully investigate the parts of a dealer program that make up its whole. A key exercise to this fact- fi nding work is ferreting out any red fl ags that would indicate the program may not be a good fi t. "A dealer looking to compete with the door-knocking, mass marketers shouldn't join an integration dealer program, " he says. "A dealer who is look- ing to expand into the high-end market shouldn't join a program that is heavy