Security Sales & Integration

October 2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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WHOLESALE MONITORING GUIDE Rapid Response management says the company is seeing widespread services growth, with slightly higher increases in PERS and mobile services, followed by video. Company: Rapid Response Monitoring Services Headquarters: Syracuse, N.Y.; (800) 558-7767 Web site: Years in business: 22 Number monitored accounts: 700,000 (100% contracted) Annual revenues: N/A Employees: 400 Licenses, certifcations & accreditations: UL and FM Listed, FDNY Approved, SIA Certifed, IQ Certifed Overview of services: Traditional alarm monitoring, video, twoway audio, PERS, GPS and mobile asset protection, bilingual operators. Business advantages: "At Rapid Response, our superior technology, training and control center specialists work for our dealer customers in a personal business relationship that is rare in our Company: United Central Control (UCC) Headquarters: San Antonio; (888) 832-6822 Web site: Years in business: 31 Number monitored accounts: 208,000 (73% commercial, 27% residential) Annual revenues: $10 million Employees: 105 Licenses, certifcations & accreditations: All states, cities, counties requiring licensing for third-party central stations, UL Listed, CSAA Five Diamond, ASAP to PSAP participating central station Overview of services: Burglary and fre alarm monitoring, cellular back-up, two-way voice, elevator telephone, PERS, video monitoring, interactive camera viewing platforms, access control monitoring, interactive monitoring and mobile notifcation, IP monitoring, AES radio telemetry monitoring. Business advantages: "The main value-add is the excellent service UCC provides. UCC deals with our dealers' customers more than they do, and our professionalism and quick response creates good rapport that leads to referrals for dealers. Beyond that, UCC has a Dealer Relations department that works very closely with dealers monitoring their alarm activity and helping them effec- industry today. One of Rapid's best services for our dealers is our S.M.A.R.T team. This group is constantly analyzing account activity trends and helping dealers provide the best service possible to their customers. We provide dealers with seamless access to their critical information, along with unmatched personal service for their customers, putting their business light years ahead of the competition. We offer branded mobile and Web apps in addition to the widest selection of add-on features available in the industry. We are leaders in new technology areas and do more with them than any other wholesale central station in North America. We have invested heavily and will continue to as the mobile world continues to evolve. " — Morgan Hertel, Vice President of Operations UCC has worked very closely with CSAA and APCO to launch the ASAP to the PSAP program in Houston, making the company the second participating central station in the United States. tively manage their accounts and bolster retention. These people also train UCC's dealers on the company's automated services and inform and educate them on new services. Further, they serve as a single point of contact for the dealer, thus simplifying the dealer's relationship with UCC. UCC also has a backup central station, which serves as a great selling point for its dealers. In participating markets, UCC is an ASAP to the PSAP central station, which is also a great selling point for dealers in those markets." — Mark Matlock, Senior Vice President, Sales and Marketing FIND IT ON THE WEB CENTRAL STATIONS CENTRAL For lots more on the wholesale monitoring providers and perspectives of their top executives featured in this article, check out the Under Surveillance blog at for an exclusive series of posts.

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