Security Sales & Integration

September2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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BOSCH SECURITY RETOOLS security was maybe a cost they had to bear. Now more than ever they're looking for some return on their investment, and that's particularly important in video systems. What else can we do with this system? What else can we get from it? How do I reconcile the cost of this to other costs I'm saving or other benefts I'm getting? Interestingly, if we look back to the past fve to seven years or so, actually lots of new technologies have come along that for the most part haven't 100% replaced the things that were there before. So what we have is a wide range of imaging technologies, wide range of transmission technologies. Some of the many dealers I talk to see that as a threat and a concern, but the vast majority actually see it as an op- sit! stand! or anything in between. Create a healthier and more comfortable environment in the workplace with new adjustable Sit/Stand ViewPoint™ consoles. Improve ergonomics with height adjustments that let you change position whenever you want, helping reduce fatigue and improve concentration. Sit/Stand lift legs take no space in equipment mounting bays. And they arrive pre-installed, either in ViewPoint console bays or as a standalone work station. Like all ViewPoint technical furniture, Sit/Stand consoles ship fully welded to minimize assembly time. With 11 great finishes and fast shipment, Sit/Stand consoles are an easy, smart choice. what great systems are built on. TM racks Q cable management Q technical furniture Q power info@middleatlantic.com Q middleatlantic.com Q 800.266.7225 www.securitysales.com/freeinfo/19319 60 / SECURITYSALES.COM / SEPTEMBER 2013 One of the most exciting recent advancements in video surveillance fgures to come from the new 4K HD imaging technology, which Bosch Security spotlighted this year. portunity. With that diversity of technology available, it means if you spend the time to really understand your customers' needs and wants you can create diferentiated solutions. Tose are the things that are real drivers here, and the complex landscape we have from the technology point of view gives a lot of opportunity to our integration partners to create those diferentiated solutions. Tere's opportunity for growth for them, for return on the investment for the dealer, and growth for us. Our goal in that of course is to have a good portfolio, and hence my comments earlier about the breadth of our solutions being almost as important as the individual technologies themselves. What are the vital competencies for a security integrator to possess today; what is the formula for success? Hockham: Today's wealth of technology in itself is not the end; it's a means to the end. For an integrator to be successful they really have to work with us to understand what they can do with that technology and how that can help solve the end customer's problem. Te frst step is they've really got to understand the business opportunity the technology creates for them and work with our team to realize that. Te next thing is understanding their

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