SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.
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PHOTO: ©ISTOCKPHOTO.COM SALES Leveraging Security as a Business Effciency Tool By Illy Gruber T echnology is evolving in ways that could not have been anticipated. Less than seven years ago, who would have thought that a cellphone would go from having the singular purpose of making and receiving calls to being used for everything from f lming videos to mobile banking? Today's smartphone is a visible and easily understandable example of how technology is advancing and how people can leverage technology to cross over into entirely new areas of activity. Traditional security technology is also crossing over into new applications. For integrators, understanding these applications is the frst step to creating new business opportunities. Security technology is specifcally designed to constantly monitor and collect information about the environment it protects and the people within it. Whether it's through video surveillance, video analytics (VA) applications, access control or physical security information management (PSIM) systems that fuse data from many security systems, a massive amount of data — Big Data — is captured and recorded. Big Data can be invaluable to an organization. For example, more than just knowing when and where a person or 116 / SECURITYSALES.COM / SEPTEMBER 2013 Advancements in video analytics and systems integration are helping end users achieve newfound applications for their security systems, yielding a greater ROI for the entire organization. Find out how data gathered from security technologies is providing operational improvements across a spectrum of industries. persons entered a given location, the data can provide details such as how long they stayed in each area and what they did while there. Beyond enabling better security, this kind of intelligence can empower organizations to make better decisions, operate more efciently and positively impact the bottom line. Let's take an up-close look at some of the vertical markets where traditional security technologies are being combined with the likes of VA and PSIM to achieve operational improvements across the organization.