Security Sales & Integration

July 2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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VIDEO INNOVATIONS ROUNDTABLE WHAT INNOVATION MEANS TO ME Frank De Fina, Senior Vice President of Sales & Marketing, Samsung Techwin America: Te ability to f ll a need with a relevant solution that previously didn't exist defnes true innovation. Tis applies not just to the development of new technologies, but also their implementation and availability for mainstream applications. A good example at Samsung is our continued eforts to deliver leading-edge technologies with added value at competitive price points. Tis strategy has enabled us to cultivate distribution channels that make it easy for installers and users to acquire and implement cutting-edge video surveillance solutions that would otherwise not be affordable. We believe this has helped to accelerate the deployment of more advanced video surveillance and security solutions particularly on networked platforms. Dave Poulin, Director of Vertical Markets for Physical Security and Mobile Video, Panasonic System Communications Co. of North America: Innovation is really about anticipating market and customer needs, and building products that best meet those needs. For us, this means working closely with our customers to understand their primary secu- rity concerns and coming up with strategies to solve them. Our engineering expertise and longevity in this market allows us to develop breakthrough technologies that result in complete, end-to-end security solutions that protect people and assets, optimize network resources, and deliver the business intelligence necessary to improve the efciency and proftability of our customers' businesses. Illy Gruber, Product Marketing Manager for Security, NICE Systems: I see it as providing tools or solutions that address challenges or needs the user may not have even been able to express. Once they get these new tools, it signifcantly changes the way they do things. I would also describe innovation as the ability to creatively solve known challenges or needs in ways that reduce complexity and cost. Video analytics is a good example. Users know they can't effectively scan and process the masses of video footage that stream into the control room. But they can rely on video analytics to identify issues worthy of attention. Tis allows control room operators to manage events as opposed to just trying to identify them. www.securitysales.com/freeinfo/17217 70 / SECURITYSALES.COM / JULY 2013

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