SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.
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2012 SECURITY SALES & INTEGRATION Installation Business Report Overview The total U.S. monitored population is estimated at 28.77 million Te North American electronic security industry generated an estimated $33 billion in 2012 Commercial business (45%) saw its lead over residential (34%) increase by 2 points and 1 point as compared to large industrial (21%) projects during 2012 Gross revenues increased 6% from 2011 to 2012, and much of that apparently went into restoring stafng levels as workforces mostly increased; however, average salaries declined about 3% across all jobs Disarming/entering and arming/exiting are at least as likely to trigger a false alarm as any other reason 2x Te net annual account attrition rates for both residential and commercial is 6%, but is 11% for large companies Dealers are charging 3% more for access control installations and averaging the same number of openings (7) they did in 2011 The highest percentage of operators (66%) have just one offce, while 10% have 12 or more locations Nationwide, violent crime decreased 4%, while property crime fell 0.6% in 2011 Ofces, manufacturing plants and campuses account for 52% of the entire access control market More than seven in 10 alarm companies (77%) have been in business 11 years or longer Around 2% more installing companies expect to earn $5 million or more compared to 2011, while 3% fewer project taking in less than $500,000 Te "sweet spot" for the typical security contractor fell to $100,000 to $499,999 in annual gross revenues, with more than a ffth (23%) falling within those parameters Regarding 2011 false fre alarm activations, "other false alarms" (e.g. bomb scares and extreme circumstances) saw the greatest increase (almost 21%); malicious calls also rose 12% Te average price customers paid for a residential intrusion alarm system rose by $72 (7%) in 2011 Average number of annual video surveillance installations per dealer/ integrator picked up the pace in 2011 with a 9% rise Dealers (including mass marketers and national companies) install an average of 216 residential and commercial intrusion alarm systems annually Alarm companies averaged a 34% gross proft margin on video surveillance installations in 2012, slipping 3 ticks from 2011 Fire system installations roared back in 2012 with a 63% boost; at 22%, ofce buildings is the leading market Te average commercial fre-only installation costs $18,964, up $7,790 from 2011 NOTE: Te 2012 Installation Business Report tabulations are based on responses from all levels of operators — small, independent dealers to large, national mass marketers. When possible and where relevant, results have been provided according to large (annual revenues in excess of $10 million), midsize ($1 million to $9.99 million) and small (less than $1 million) companies. More than 400 electronic security contractors participated in the survey. THE GOLD BOOK 2013 / SECURITYSALES.COM / 7