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MARKETING Redwire a Gem Among 5-Diamond Centrals As a recently launched monitoring provider, Redwire is making a name for itself in a hurry after not only achieving CSAA Five Diamond certifi cation but also capturing the inaugural Marketing Marvel Award. Find out how this business' management is positioning the central station to ride the fast track to success. by Scott Goldfi ne T he security alarm industry has long lacked a stamp of approval to instill consumers with buying confi dence — its very own Good Housekeeping Seal. Being loosely regulated, standardized and licensed hasn't helped. However, for monitoring providers that has begun to change thanks to the Central Station Alarm Association's (CSAA) Five Diamond Certifi cation designation. T is year, to assure the program is leveraged to its full advantage the CSAA Five Diamond Marketing Marvel Awards was established. T e fi rst recipient is Tallahassee, Fla.-based Redwire LLC, with Alarm Tech Central of Ronkonkoma, N.Y., named runner-up (see sidebar). "We received our CSAA Five Diamond certifi cation in April this year and went right to work! Our central station team continuously proves they are committed to our customers and 46 / SECURITYSALES.COM / NOVEMBER 2012 our company so we could not wait to recognize their hard work," says Redwire Marketing Manager Nan O'Kelley. "We became aware of the Marketing Marvel Award on the heels of receiving our certifi cation, so it was easy to keep the ball rolling and share the initiatives put in place. " T e Five Diamond program was established in 2003 to diff erentiate the best CSAA companies within the monitoring industry. Qualifying providers must satisfy the requirements of fi ve points of excellence: professional development and standardization of training for all central station operators; a commitment to random inspections and quality criteria standards by a nationally recognized testing laboratory; delivering a high level of customer service; and a pledge to reduce false dispatches. More than 130 operators have achieved Five Diamond status, which must be renewed annually. Conducted in partnership with SECURITY SALES & INTEGRATION and reviewed by an independent panel of judges, the Marketing Marvel Awards: • Recognize and honor fi rms that use their CSAA Five Diamond designation to better position themselves in the central station monitoring marketplace • Inspire other certifi ed fi rms to market their Five Diamond advantage • Heighten awareness of the Five Diamond program throughout the industry • Elevate profi le of Five Diamond fi rms for their professionalism to mainstream media and the general public