Security Sales & Integration

September2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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Tat same data can be measured and analyzed relative to what is on display in a particular area and to the granularity of the time of day, week, month or year. It would be impossible and/or cost prohibitive to manually gather this kind of data on customer behavior; but with it businesses can make decisions that yield a real bottom line impact. What is especially appealing to retailers and other businesses is that with this information they are able to quickly respond and react to issues — some of which they may have never otherwise known about. In a retail environment, a response may be as simple as relocating a display or as involved as redesigning an entire store. In the longer term, the continual analysis of retail environments can infuence store design, architecture and even location. MEETING STRICT REGULATIONS IN THE UTILITIES INDUSTRY Even the most security-conscious industries are expanding the use of security technology to address additional needs. Using PSIM, one large European bank's ability to automate, track and report on operations has helped it maintain and exhibit compliance. Tis can include managing training for security operators and integrating the latest regulatory standards. Since PSIM provides automated work-fows with preplanned tasks and responses, compliance can be ensured re- www.securitysales.com/freeinfo/19181 PHOTO: ©ISTOCKPHOTO.COM PROVIDING VALUE-ADDED EFFICIENCIES Video analytics (VA) applications are being used in the retail industry to analyze shoppers' behavior toward specifc displays. A retailer can determine where shoppers are congregating (or not) and how much time they are spending in each area. gardless of an individual operator's experience or knowledge. Tat same European bank has also used PSIM to unify and centralize its security platform, which in turn has allowed it to consolidate the amount of control rooms and personnel needed. Not only has this substantially reduced costs, it enables much more efcient operations. Te utility industry is also using PSIM to help ensure reg-

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