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eo surveillance. It can also be used for access control, intercom or remote attendant/notifcation. Retailers from small boutiques to Fortune 500 companies are also using footage from security cameras to improve their marketing and merchandising efforts. As security cameras and software have become more sophisticated, retailers and dining establishments are using them to understand customer movement and preferences. Thanks to this technology, managers don't Megapixel cameras monitor this McDonald's dining area, cash registers, kitchens, drive-through areas and more. have to watch hours of footage to PUBLIC SECTOR FIGHTS identify trends. Instead, they have CRIME WITH IP VIDEO vehicle plate number, and the municipality access to video summaries, analytics and Governmental organizations are also ex- issues a ticket for $1,000 or more. If the big data-powered reports. periencing the benefts of IP surveillance. perpetrator is a contractor or the waste is The owner of The Creamery coffee The Forest Heights Police Department in particularly toxic or dangerous, fnes can shop in San Francisco leveraged his IP Prince George's County, Md., for example, run up to $25,000 per incident. video system to improve sales and rehas installed 10 megapixel cameras in As a result of using covert video duce customer waiting times. He noticed key areas where police regularly observe surveillance over a three-year-period, how during the breakfast rush, people loitering, drug sales and other crimes. MassDEP has successfully caught and who were at the front of the line would The cameras also provide additional situ- prosecuted 34 cases of illegal dumping, frequently and awkwardly lean across ational awareness and act as a force mul- resulting in tens of thousands of dollars the counter and cut off other customers tiplier by enabling offcers to view video in fnes collected. to get a bottle of orange juice. Although on their computer screens before arriving In hospitals, video surveillance can he hadn't noticed this when he was workat the scene of an incident. monitor at-risk patients, providing them ing the cash register, he was able to For the Massachusetts Department with 24/7 observation and keeping both recognize the problem when he viewed of Environmental Protection (MassDEP) them and their caregivers safe. The Ne- a video summary from his smartphone. Anti-Dumping Program, the incidents of braska Medical Center in Omaha has To address this issue, the owner moved concern include the dumping of construc- adopted this approach and reduced its the orange juice closer to his customers, tion debris and appliances, which formerly overhead by eliminating most of its one- which doubled sales of orange juice. It posed a serious quality of life issue for a on-one bedside observation staff. Now, also made the customer line move faster. number of neighborhoods in Boston and one or two technicians observe multiple Whether your organization wants to surrounding towns. Now, when MassDEP patients simultaneously via IP cameras. improve security, reduce waste, increase is alerted to new dumping incidents, co- When certain high-risk patients do require profts, improve customer satisfaction — vert cameras are installed to capture any on-site observation, technicians monitor or all of the above — deploying IP video future dumping violations. When incidents both the patient and staff member. surveillance is a smart, cost effective way occur, staff download the camera footage to achieve your goals. from the onboard recording and burn the CAMERAS IMPROVE OPERATIONS, For additional examples of how IP video high-quality images of the incident onto MARKETING EFFORTS surveillance is being applied, visit CampusSaa CD or create an AVI fle. They run the Security isn't the only application for vid- fetyMagazine.com or SecuritySales.com. tions. Now, megapixel cameras run day and night, covering the dining areas, counter, cash registers, staff areas and kitchens. Vandal-resistant dome cameras capture the registration plates of vehicles exiting the drive-through lanes. The restaurant displays its live, high-quality video footage on prominently-placed monitors inside the restaurant to deter crime. Video surveillance has also had a very positive effect in terms of loss prevention and improving customer service. MassDEP's 6 IP Video Surveillance Best Practices 1. The department adopted a system with self-contained cameras that provide excellent image quality, low power consumption (so the cameras can run un-touched for seven days), built-in fash memory to capture data over a period of days or weeks, and reliable triggering of recording. As a result, once the units are installed, they require very little maintenance. 2. MassDEP has adopted Wi-Fi technology, which enables staff to sit in their cars, click a button to activate a wireless router and download video without disturbing the cameras or drawing attention to the on-going surveillance program. 3. The agency uses cameras with day/ night capabilities that are powered by solar panels or marine batteries so they can record the incidents and capture license plate information in most lighting conditions. 4. The cameras are housed in generic gray electrical boxes, which can be purchased from any building supply store. They are then mounted high up Brought to you by on poles to protect against vandalism and provide a good feld of view. 5. MassDEP's video surveillance system has motion detection, which helps reduce the amount of video that needs to be stored. It also ensures incidents are captured and makes searching for incidents easier during investigations. 6. For illegal dumping monitoring purposes, MassDEP records its camera system at about 2-4 frames per second, further reducing storage requirements.