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VIDEO INNOVATIONS ROUNDTABLE reputation is second to none. We have products in our portfolio that could be considered a "commodity," but when you look at our total solution, customers recognize Panasonic sets the bar for quality, performance, reliability and products that last. ENGINEER & END-USER MINDSHARE Racz: Both the engineers and the end users play pivotal roles to come up with innovative ideas. But it is not all the engineers, and it's not all the end users. It is only when a handful of talented engineers work in close contact with an active user population. Most of our users simply use our technology, but some of our users use our technology in ways that we never anticipated. Closing the loop between these users and the engineers creates a positive spiral of innovation. We have seen other large and smaller companies that are unable to close that loop, and are incapable of innovating. Mellos: Not requiring licensing fees for cameras and other equipment is a tremendous innovation that is beginning to catch on in the industry and is a welcome trend. Te work being done by the standards-setting organizations, ONVIF and PSIA, is also allowing manufacturers to become more innovative. Getting a common platform that allows products from diferent manufacturers to work together will open up so many more choices for end users. Finally, video as a service is an innovative concept that will allow customers to meet their security needs while lowering the total cost of system ownership. Vance Kozik Director of Product Marketing, IP Surveillance, D-Link Systems: Te proliferation of video storage in the camera combined with cloud management. For many applications, this solution is sufcient enough to remove a VMS server or NVR out of the picRyan: Te market and the customer are the only people who ture. Second, is the continued improvement determine what is needed and what will be successful. Te end user or customer is often the source of innovation; it's of multimegapixel CMOS sensors and accompanying lenses. their wants and needs that drive innovation. Te voice of the Tis is still the biggest draw in the convergence from CCTV to IP. Te introduction of customer should serve as "Wireless technology has the potential 4K IP cameras further exthe inspiration to the engipands resolution. Just as neering team; engineering to be the next tipping point for professional we've seen HD become a can't be in a silo. Engaging security applications — specifcally as an standard IP resolution, the the end user for data and infrastructure backbone replacing structured same will play out with 4K, f ltering that data back into cable and for remote monitoring of live making resolutions up to 8 engineering helps the techand recorded video/data in real-time." nical team create truly inFrank De Fina, Samsung megapixels part of many IP camera portfolios. novative features that solve Lastly, video analytics is the challenges of the user. It's a partnership. Te user is the source of data and the bal- maturing and being used in more applications, especially in multipurposed applications. For example, the marketing deance is achieved by staying connected with that data source. partment using retail customer trafc patterns with the same TODAY'S TOP VIDEO INNOVATIONS system used by loss prevention. Gruber: Tere are two game-changers, PSIM [Physical Security Information Management] and VPO [Visual Parameter Surfaro: Te age of the "smart" camera with a video analytics Optimizer]. PSIM is not about the integration of various sys- platform inside the IP camera and video encoder is here and tems and sensors as much as it is about the situational aware- providing useful intelligence to customers like people countness this integration brings together with the streamlining of ing, activity "heat" mapping and automatic license plate procedures. I believe that with further standardization and recognition. Also, cameras with internal image processing market education the majority of security customers will functions that automatically activate based on lighting conadopt PSIM as the platform that drives their security opera- dition to enable low light video, advanced WDR performance tions. NICE's patented VPO technology provides the ability to or precise iris control are exciting and are working to solve enlarge the dynamic range of cameras automatically and in a investigations. Lastly, the very afordable, self-contained continuous manner so that the best possible video quality is camera/recording system has simplifed small systems and achieved at all times. introduced HDTV image quality and IP video to a whole new market segment that requires very low cost solutions. FIND IT ON THE WEB MORE VIDEO INNOVATIONS ON THE INTERNET! Additional assessments of video surveillance innovations await you online. Read extended perspectives from all participants in separate Under Surveillance blog posts at securitysales.com/blog. 74 / SECURITYSALES.COM / JULY 2013 VIDEO'S 3 HOTTEST VERTICAL MARKETS De Fina: Education is one of the most prolifc due to the unfortunate rash of events in the news. Health-care facilities are also continually looking to improve security in and around their facilities given the volume staf, visitor, patient and supplier trafc they experience every day. And the retail market