Security Sales & Integration

July 2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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TECHNOLOGY INSPIRED VIDEO INNOVATION PHOTO: ©ISTOCKPHOTO.COM By Scott Goldfne Experts from eight of the industry's foremost video surveillance technology suppliers summarize and prioritize the latest solutions. They break down the key ingredients to ensure engineering breakthroughs meet real-world needs to become breakout successes. V ideo surveillance has practically become synonymous with innovation as far as electronic security is concerned. Indeed, since the turn of the century technologies associated with video have revolutionized the industry. Tat transformation continues unabated as omnipresent threats and the quest to heighten organizational efciencies have created a seemingly insatiable demand. While the advances and opportunities they bring are exciting news for security integrators, there is the ongoing challenge of keeping up with the latest developments to determine what makes the most sense from business, sales and technical standpoints. Unfortunately, like many buzzwords, "innovation" is overused and often misapplied. To get 68 / SECURITYSALES.COM / JULY 2013 a frmer grip on what truly qualifes as innovative in today's dynamic video surveillance marketplace, SECURITY SALES & INTEGRATION interviewed subject matter experts from eight of the industry's leading suppliers. Presented in reverse alphabetical order by company name, the executives and product managers respond to queries in 10 vital areas. Tey are: innovation's true meaning; being an innovator vs. adopting others' ideas; marketing new concepts; contending with commoditization; designing solutions based on user input; latest video advances; hottest vertical markets; innovations that have yet to catch on; technologies that may migrate into surveillance; and integrator success tips.

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