Security Sales & Integration

July 2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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"We have to come up with new ways for that mobile point of sale inside the store to work while we are still doing all these other technologies." DIGITAL ANSWERS FOR RETAILERS WITH LEGACY SYSTEMS As with most other vertical market niches, helping end users transition from analog to IP-based systems remains a defnitive opportunity for security providers. Te retail sector is no exception, although prolonged recessionary belt-tightening necessitates that many customers continue to leverage existing systems as much as possible. "It's fnding the right migration strategy for them to eventually get to a more sophisticated solution if that's what their business demands," says Art Miller, vice president of marketing, Vector Security. As Miller explains, if the retailer has existing analog cameras, a managed network services solution can be tailored to provide a bridge or they can utilize the cloud for certain smaller applications. For example, a cash room can be monitored using a cloud solution. "It's something that you can develop an IP strategy around. It is a hosted solution that allows you to look at things remote- "Addressing security drivers has always been a part of what loss prevention does — whether that is theft or shrinkage — but they are also now addressing business drivers of the organization." Marty Guay, Vice President of North American Field Operations and Sales, Stanley Security Solutions ly," Miller says. "Tey can parse out those little applications and start to look at that from a cloud perspective or some other digital solution. Finding that right migration strategy is really the key." Andersen describes migrating from analog to IP is like taking small, manageable baby steps that are measurable and quantifable. If the budget doesn't allow for it or the user's needs don't call for it, there is no need for rip and replace any longer. "If you are still in the coax world, you can put in a media converter to digitize that signal so that you can put an encoder on that camera. As that camera reaches end of life, you can then migrate the customer to IP," she says. "You can actually fully depreciate the analog camera and still have all the benefts of an IP world. It's a matter of getting them there at a very cost-conscious way of delivering that." To that end, March Networks arrived at the NRF conference primarily to promote its new series of eight-channel hybrid NVRs. Geared for small and midsized retail organizations with analog cameras, the boxes ofer intuitive software for fraud identifcation and store operations monitoring. A suite of intelligent video software applications integrates surveillance video, analytics and POS transaction data to www.securitysales.com/freeinfo/17174 JULY 2013 / SECURITYSALES.COM / 65

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