SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.
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s beTHEt of 2013 INSTALLER OF THE YEAR RUNNERS-UP (SMALL TO MIDSIZE COMPANY) BEST ADS Emphasizes TCB Once Again Tanks to another banner campaign of taking care of business (TCB), Nashville, Tenn.headquartered ADS Security was named an SSI Installer of the Year f nalist for the second year in a row. In 2012, the company acquired Golden Triangle Security Alliance in Columbus, Miss., marking ADS' seventh state and 17th market entry in the Southeast. Established in 1990, ADS' 185 employees currently serve 70,000+ businesses, industrial facilities and residences throughout the southeastern United States. Te f rm also operates a CSAA Five Diamond monitoring center. "Our key strategic objective is to improve the customer experience so we can keep attrition down and drive customer referrals. Secondarily, we invest heavily in technology to improve our productivity as a company," says President and CEO John Cerasuolo. "T rough hiring the right people and training them well, ADS employees are empowered to go above and beyond to make sure every customer is not only satisfed, but converted into a raving fan that tells friends about our superior level of service." Tat service includes thank you notes after service visits, care surveys and online account management. Additionally, ADS' incentives, education and training, and benefts ADS Security is famous for its philanthrohave boosted employee morale and retention. "ADS believes in a culture of employee py and industry involvement, both within recognition," continues Cerasuolo. "We have a program called Passport to Paradise that and outside the security industry. Its 273 allows employees to recognize someone they think went above and beyond in the work- employees serve 70,000+ customers. place. Tese employees receive a gift card for their recognition. At the end of the year, one of them is selected randomly to attend our annual President's Club event. At the event they receive a check for $1,000." In order to succeed amid ferce competition, ADS keeps its eye on the future. As such, its products and services portfolio has received a tech-makeover to accommodate and cater to active, modern lifestyles. Oferings now include managed access, remote video, home and business automation, mobile management and identity theft protection. ADS is also famous for its philanthropy and industry involvement, within and outside the security industry. "We strive to provide our communities customer service they can rely on," says Cerasuolo. "ADS was recognized by the Middle Tennessee BBB as a f nalist in the Torch Awards, for businesses whose practices generate trust among employees, customers and the community." Bates Still Rates Among the Very Best Let's face it, the year Lexington, Ky.-based Bates Security posted in 2011 — which resulted in winning SSI's Installer of the Year Award — would be a tough act for anyone to follow. But darned if the company didn't push harder than nails to do just that — consequently being named a 2013 Installer of the Year f nalist. Mostly, the f rm built on and expanded upon the new foundation it had laid out just a year prior. Founded in 1984 by Sonny and Pat Bates, and now with sons Jeremy and Bryan in executive leadership positions, the family-owned-and-operated Bates Security rebranded in 2011 from what had long been known as ADR Security Services. In 2012, Founded by Sonny and Pat Bates, and the company continued marketing its new logo, Web site, signs, decals, stationary, van now with sons Jeremy and Bryan in execuwraps and press releases. tive roles, Bates Security rebranded in "We use social media to our fullest advantage," says Commercial Sales Manager/ 2011 from ADR Security Services. Owner Bryan Bates. "We are extremely active on Facebook and Twitter, and encourage customers to send in photos and take part in real-time discussions. We respond quickly to any concern or issue posted on our social media, having used it to generate several leads and resolve many issues." During 2012, Bates posted just over $8 million in revenues. It presently has more than 50 employees and has logged an annualized growth rate in excess of 16% the past six years. Bates strives to "wow" its customers with responsive service, regularly recognizes its associates for efort, pushes training throughout the organization, and is very active in industry and community organizations. "A core business practice is simply to provide good customer service and continually improving that service," says Sonny Bates. "T is allows us to have a great reputation, sign new customers through referrals and keep the customers we have. Our referral business has increased drastically in the last year and that can only be explained by our outstanding service." In addition to its 2012 Installer of the Year Award, Bates captured the Lexington Chamber of Commerce's Small Business Innovation Award and several honors at November's First Alert Convention. 58 / SECURITYSALES.COM / JULY 2013