Security Sales & Integration

July 2013

SSI serves security installing contractors providing systems and services; surveillance, access control, biometrics, fire alarm and home control/automation. Coverage in commercial and residential product applications, designs, techniques, operations.

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s beTHEt of 2013 INSTALLER OF THE YEAR (LARGE COMPANY) BEST TYCOIS— MOTHER OF 2Y0 Y1Y3 INSTALLER FFFFFFF F LARGE COMPANY FF F FF OF THE YEAR F FF F F F F FF FF F FF / SECURITYSALES.COM / JULY 2013 F FFFFF FF FF 44 FF FF I magine if you discovered that you would need to rename and completely rebrand your long-standing and highly visible installing and monitoring security business from top to bottom. And you had to get it completed within a year's time, all the while maintaining, managing and pushing to grow a nationwide commercial enterprise. Daunting? Absolutely. Overwhelming? Perhaps. Doable? For ADT Commercial? No problem. Of course, it helps when you have NFL Hall of Fame Quarterback Steve Young in your corner. Although its roots trace back to ADT's founding in 1874, 2012 will go down as one of the company's most noteworthy years. Te business fnalized a major rebranding — transforming into the new Tyco Integrated Security (TycoIS) — that required a tidal wave of outbound communications to spread the word to its large customer base and the media. Te change was the result of Tyco Int'l segmenting operations into three publicly traded companies, a reorg approved by shareholders last September. "ADT is a well recognized brand with years of longevity, so it's not an easy transition to rebrand a business from that," says TycoIS President Mark VanDover, who assumed the post in November. "But we found in the commercial space the brand is less important than a lot of the relationships we've built. Having said that, we have put a lot of energy into building our new brand and identity." During the yearlong corporate split, TycoIS deployed a F F What does a 140-year-old company that has dominated the commercial security market do for an encore? How about a name change, comprehensive rebranding and refnement of its business model? That's exactly what Tyco Integrated Security did in transforming from ADT Commercial, capturing an SSI 2013 Installer of the Year award in the process. by Scott Goldfne FF REINVENTION Sponsored by comprehensive marketing campaign featuring press releases, interviews, advertisements and more to announce its new name and vision for integrated security. It executed a makeover of one of the industry's largest installation and service vehicle feets, and plastered ads starring Young across TV screens, print and electronic media. Te frm also conducted a series of "Road Shows" to strengthen customer relationships through education and establish thought leadership in key markets. Amid all that, the company managed to also acquire Carter Brothers' Fire & Life Safety business. Even before the massive rebranding, the business now known as TycoIS was a prolifc provider of leading security technology solutions. Te company was also championed for its corporate citizenry, being very active in both its communities and the industry. It has all added up to TycoIS being named SSI's 2013 Installer of the Year (Large company, 200+ employees). A DIVERSIFIED PORTFOLIO TycoIS' stated mission is a promise to advance safety and security by fnding smarter ways to save lives, improve businesses and protect where people live and work. Its range of integrated security solutions include managed and hosted services; a consultative approach with a deep understanding of business security needs; and a commitment to provide solutions that improve productivity, save costs, and enhance control. Trough a workforce of more than 10,000 and 200+ locations

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